Casual Game

Most casual games have similar basic features:

• Extremely simple gameplay, like a puzzle game that can be played entirely using a one-button mouse or cellphone keypad
• Allowing gameplay in short bursts, during work breaks or, in the case of portable and cell phone games, on public transportation
• The ability to quickly reach a final stage, or continuous play with no need to save the game
• 2D, abstract graphics
• Some variant on a "try before you buy" business model or an advertising-based model

The word "casual" indicates that the games are produced for the casual consumer, who comes across the game and can get into gameplay almost immediately. Casual game players do not normally regard themselves as gamers, or fans of video games.

Casual games are usually free on-line or free to download and try (but may provide a revenue by in-game advertising). It is important to understand that these are two distinct markets within casual games. In one market, larger studios create downloadable games, primarily available on the PC. These games are typically addictive and are limited trials to encourage casual gamers to buy a permanent "deluxe" version for a small price (typically $20 or less). They usually have more intensive graphics and sound since they are run on the players computer directly. Recently, 100% free "full licensed versions" of casual games have become available through advertising.

The second market consists of primarily indie game developers who create free games for online play. These games have a wide range of gameplay styles, can be played on almost any computer, and are often based on Flash or Shockwave technologies. They are more limited in the scope of action, graphics and sound than downloadable games since they are played through the browser. However, many of these developers have pushed the technological envelope in what is possible through the browser - often creating full 3D games, 2 player capabilities, save games and other advanced features.